Welcome to the Dutch Initiative of Conscious Capitalism

Conscious Capitalism is for entrepreneurs who want to make a positive difference in the world and make healthy profits.

The Research underlying the Conscious Capitalism way of working, proofs that the two not only co-exist but actually make each other possible in a sustainable way.

Conscious companies

  • have found their higher purpose, thus making a difference in the world
  • have aligned their stakeholders in a way that is a win-win for all of them
  • are being led by conscious leaders
  • have internalized a conscious culture motivating employees and attracting top talent

Being a Conscious Company is a process, a way to go forward in an ever changing world offering new opportunities all the time

Does this sound challenging to you? Every step you will take on this road will strengthen your company. Therefor making it more robust, raising the sense of pride of employees and admiration and loyalty of your customers.

The Dutch initiative of Conscious Capitalism offers a platform for entrepreneurs who want to

  • learn from each other
  • inspire each other
  • be educated in this way of being successful
  • support to raise the awareness of this way of working that benefits all*


For more information please fill in our contactform and we will respons as soon as possible Contact

*If you want to adopt conscious capitalism with the paramount goal of making more profit, it will not work.

Here are the foundations:

The Four Tenets of Conscious Capitalism

Higher Purpose:

Elevating humanity through business begins with knowing WHY your company exists. Without this, you have no compass to find and stay focused on your True North. Businesses should exist for reasons beyond just making a profit. We see profit as a necessary means to achieving your purpose—not as an end in and of itself.

Stakeholder Orientation:

Critical to achieving your purpose is to value and care for EVERYONE that touches your business. This includes your employees, customers, suppliers, partners, investors, community, environment, and sometimes even your competition. Motivate all stakeholders by creating “win-win-win” outcomes for all who are impacted by your business’s decisions.

Conscious Leadership:

Conscious businesses cannot exist without Conscious Leaders who are the stewards, the pioneers of good. They keep the business focused on its Purpose and reject a zero-sum, trade-off-oriented view of business, seek creative, synergistic solutions for all stakeholders. Without better leaders, there is no better world. Period.

Conscious Culture:

The culture of your business is its heartbeat. Without a healthy one, the business will ultimately fail. Cultures are as unique as the people who comprise them, but commonalities include trust, accountability, transparency, integrity, loyalty, egalitarianism, fairness, personal growth and love & care.